About Naomi Arnold

Hello, I’m Naomi Arnold. My clients and friends usually call me Nai.

I am an award-winning life + business coach, mentor and trainer with a background in psychology, health, business and human rights.

I am also the co-founder of the Feminist Coach Academy and Feminist Coach Theory – as well as the Gentle Business Mastermind, Conquer Coach Certification Program and Developing Coach Collective. 

I am passionate about supporting coaches, helping professionals and digital entrepreneurs with building successful businesses in a gentle, spirited, feminist, socially conscious, impactful and sustainable way.

If this sounds like you, I’m so happy you are here.

Welcome to my virtual home: a place where we can explore, learn, analyse, collaborate, dream, think, feel, and do.

“What is most beautiful and unique in each one of us is probably the very element which would, if it were shared or expressed, speak most deeply to others.”

– Carl Rogers

My personal story…

I remember being a shy, introverted small town girl who didn’t know what she wanted to be when she grew up.

I had so many passions and interests, and would move from idea to idea, confused and unsure about which path to take.

A psychology degree, a move to ‘the big smoke’ (well if you count Canberra as ‘big smoke’!), and eight years working for the Australian Government later, and I still felt this sense that I wanted to do something else. I just didn’t know what that something else was.

When I went on maternity leave upon the birth of my son Daniel, I remember telling myself that it was time to do things differently. Hanging out in my head, researching and re-researching, and analysing my options to the point of confusion, wasn’t getting me anywhere.

So I made a commitment to experiment with ditching my head and following my heart for at least one whole year. It was scary and completely foreign to my usual way of operating.

And oh, did it result in some big life changes. I enrolled in an online business course that my old university-only biased brain would never have previously considered. Then, not long after, I enrolled in a life coaching course instead of the Master of Clinical Psychology that I’d previously told myself would be the sensible thing to do following my Bachelor of Psychology.

Before I knew it, I was preparing to launch a coaching business. The week my website went ‘live’, a life curveball was thrown our way. My Dad was diagnosed with terminal brain cancer.

Again, making decisions from a heart-led space, I quit my Australian Government job, we sold our newly built home, and moved back to our regional home town to be near family and pursue growing my new business.

Despite the juggling act, I started to feel more ‘on purpose’ than I ever had before. This inner satisfaction was matched with outer validation too. I won awards (including International Coach of the Year), attracted media attention, received glowing client testimonials and referrals, had a six month waiting list for life coaching, started receiving requests for business coaching (so folk could have my support in growing their businesses, feeling momentum, managing the juggling act, and doing so in a socially conscious way – as they had witnessed me doing in my business), was invited by Natalie MacNeil to mentor and train business coaches, and was sought after by universities and organisations to assist staff with goal-setting, leadership, resilience and social change.

While doing this, I was also pursuing other passion areas – attending human rights and social change conferences, undertaking social justice courses, supporting local advocacy and community efforts, and even enrolling in a Master of Human Rights. I successfully completed the process of registering my business as a certified B-Corporation and started the Dream For Others podcast where I initially interviewed people from different industries about how they were using their platforms to contribute to be of use to others.

I felt passionately about applying what I was learning in these spaces to my business, coaching and work. I wanted to integrate the practice of coaching and managing a business with what I had learned in psychology (particularly in feminist therapy) and was learning in the human rights and social justice space too.

I came to realise with time that my one-on-one coaching work, as well as group programs and collaborations, were underpinned by what my collaboration partner Cameron Airen and I have now coined as Feminist Coach Theory (see definition below) and teach at the Feminist Coach Academy.

And so became my life work.

I believe we can create successful businesses in a gentle, spirited, feminist, socially conscious, impactful and sustainable way. I aspire to do this myself (note: it requires ongoing learning, unlearning, work, practice, humility and accountability), support my clients in doing so, and would love to support you in doing so too.

Feminist Coach Theory…

“Feminist Coach Theory is an integrative approach to coaching that combines the practice of coaching with feminist philosophies and social justice teachings. Feminist Coach Theory adopts a critique of patriarchy, systems of oppressions and power to question the different ways we’ve been socialised and oppressed (based on gender, race, sexuality, class, ability etc) and how this shows up for the coach and client in their lives, goals, and relationships with self, other and each other. It employs an examination of the dynamic between self-awareness and social awareness to interrupt dominant ways of thinking and acting, access our inner and outer liberation, expand possibilities and options, identify possible strategies and solutions, and ultimately create new ways of thinking, being and acting within ourselves, with each other and in the world.”

– Authored by Naomi Arnold + Cameron Airen. Learn more via our Feminist Coach Track.

My professional background + experience…

Qualifications + Experience

  • Bachelor of Psychology with Honours 
  • Master of Human Rights (currently undertaking)
  • Business coach trainer 
  • Certified as a B-Corporation – meaning my business has been assessed against rigorous standards of performance, accountability and transparency to demonstrate I’m using the power of business for social good
  • Multiple business, marketing and social justice programs (completed)
  • Worked for the Australian Government for 8 years in mental health and healthy lifestyle areas
  • Worked as an intern psychologist for an occupational rehabilitation firm

Awards + Accolades

  • International Coach of the Year – most outstanding certified life coach with a thriving business, growing profile and leadership role in the industry (winner)
  • Best Product / Book / Podcast of the Year (finalist)
  • Telstra Business Award (nominee)
  • Capricornia Business Award (finalist)
  • National Business Brilliance Award (finalist)
  • Awarded a government business entrepreneur grant

  • Fostered successful word-of-mouth engagements for speaking, workshops and curriculum writing

“There are no superheroes. There is just us. We are the ones we have been waiting for.”

– Shiza Shahid

Let’s get started…

I can’t believe how much I’ve changed and how much clearer and content I am since working with Naomi. I feel the best I’ve ever felt in a very long time. My husband even said I’m the best I’ve ever been since he met me – 15 years ago! I could speak for hours to anyone who would listen about how coaching with Naomi was one of the best decisions I’ve ever made!

Katrina Coltzau

Public Health Officer

I can’t believe the amount of progress I made and what I accomplished while working with Naomi. She kepy me moving forward with kindness and encouragement. I would definitely recommend Naomi – she is a wealth of knowledge and worked with me in a way that helped me understand that others have been in my shoes and my goals ARE accomplishable.

Marnie Pauly

Life Coach

Naomi helped me own what I want to be doing business wise + break down what seemed like a massive endeavor into bit size, actionable steps. I worked through a lot of fears with her and made the leap of owning my passion and putting it out there for the world to see. She helped give me clarity on things that were keeping me stuck and finally got me taking real ACTION.

Ana Sanson

Life + Wellness Coach

Naomi helped me become more self aware and clear mental clatter. Since working with her, my dreams and aspirations have changed – I want and feel I can achieve more things! I’ve achieved a greater appreciation for life and all I can offer and gain. I have achieved dreams!!! I needed help to decode my life and I couldn’t have come across a better human to coach me.

Jovarn Elone

Beauty Therapist

While working with Naomi, I gained a trusted advisor and ally in my business journey. I highly recommend coaching with Naomi to anyone who is looking to make changes in their life, but need guidance and gentle accountability. Through working with her, I was able to dream and achieve more than I realised was possible.

Ellen Ronalds Keene

Founder of Self Care For Teachers

Naomi is a GENTLE POWERHOUSE. Sounds like an oxymoron. She has a sensitivity for people, struggles, joys, inner and outer work. She invites her clients to engage in bold, purposeful and inspired action – and to keep at it. I would without hesitation recommend that people work with Naomi.

Naomi Morrow

Life & Creativity Coach

Head on over to Naomi’s testimonials page to read many more glowing reviews from happy clients. >>>


Professional Biography

Naomi Arnold is an award-winning life + business coach, mentor and trainer with a background in psychology, health, business and human rights. She is passionate about supporting coaches, helping professionals and digital entrepreneurs with building successful businesses in a gentle, spirited, feminist, socially conscious, impactful and sustainable way.

Naomi co-founded the Feminist Coach Academy and Feminist Coach Theory – as well as the Gentle Business Mastermind, Conquer Coach Certification Program, and Developing Coach Collective. She has a Bachelor of Psychology with Honours, a certified life coaching qualification, is currently completing a Master of Human Rights and is certified as a B-Corporation.

Naomi has been featured in copious print, radio and digital media sources where she has been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse” and “international coach of the year.”

She loves supporting her clients in bringing to life the dreams they have for themselves, their businesses, their loved ones and the world at large – and would be honoured to support you in doing the same.

You can find Naomi, her programs and free resources at www.naomiarnold.com or connect with her on Facebook, Instagram, Twitter, Pinterest or LinkedIn.

“Getting free is a process. Staying free is a practice.”

– Staci Jordan Shelton

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