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“What is most beautiful and unique in each one of us is probably the very element which would, if it were shared or expressed, speak most deeply to others.” – Carl Rogers

My personal story

I remember being a shy, introverted, highly sensitive small town girl who wanted to make a difference in the world. I just didn’t know how.

I could feel the passion, the ambition, the desire to help folk, the deep feelings, and the sense of unrealised potential churning within me – but I didn’t know how or where to channel this.

A psychology degree, a move to ‘the big smoke’ (well if you count Canberra as ‘big smoke’!), and eight years working for the Australian Government later, and I still felt a yearning to do and be more.

Don’t get me wrong, I was happy. I had a wonderful husband, an incredible job, lovely colleagues, a pay cheque that many would envy, loving family and friends, and free time to pursue out-of-work interests including reading, film, volunteering and bushwalking. But there was a part of me that felt unfulfilled or incomplete.

When I went on maternity leave following the birth of my son, I remember telling myself that it was time to figure it out. I knew that in order to do this, I needed to do things differently. Hanging out in my head, researching and re-researching, analysing my options to the point of confusion, wasn’t getting me anywhere. So I made a commitment to experiment with ditching my head and following my heart for at least one whole year. It was scary and completely foreign to my usual way of operating.

And oh, did it result in some big life changes. For example:

  • I enrolled in an online business course that my old university-only biased brain would have never previously considered.
  • I enrolled in a life coaching course instead of the Master of Clinical Psychology that I’d previously told myself would be the sensible thing to do following my Bachelor of Psychology.
  • Upon learning my father had terminal brain cancer, I quit my Australian Government job, sold our newly built home, and moved back to our regional home-town to be near family and pursue my new online business as a life coach.
  • I made time for my passion in human rights, attended conferences, read books, took social justice courses, wrote a Give Back Policy, worked to become certified as a B-Corporation, and then enrolled in a Master of Human Rights while endeavouring to integrate my learnings in my life, business, writings and work with clients. 

I suddenly started to feel more ‘on purpose’ than I ever before. This inner satisfaction was matched with outer ‘success’ too. I won awards, attracted significant media attention, received glowing client testimonials and referrals, had a six month waiting list for my coaching services, was invited to mentor and train business coaches, and was sought after by universities and organisations to support staff with goal-setting, leadership, resilience and social change.

I now feel so lucky to have found a way to satisfy my passions and interests, while also being of use to others – and I would love to support you in doing the same.

“There are no superheroes. There is just us. We are the ones we have been waiting for.”

– CEO of the Malala Fund, Shiza Shahid

My professional background and experience


  • Bachelor of Psychology with Honours (completed)
  • Master of Human Rights (currently undertaking)
  • Life coaching course (completed) and certification (current)
  • Business coach trainer (current)
  • Certified as a B-Corporation (current) – meaning my business has been assessed against rigorous standards of performance, accountability and transparency to demonstrate I’m using the power of business for social good.
  • Multiple business, marketing and social justice programs (completed)



  • Founded a successful life and business coaching business with glowing testimonials
  • Founded and hosted the popular, award-nominated Dream For Others® podcast
  • Co-created the Gentle Business Mastermind where my partners Amanda Rootsey, Nicola Newman and I mentor and support entrepreneurs in building successful businesses in a gentle, sustainable and socially conscious way
  • Co-created the Conquer Coach Certification Program where I train business coaches alongside Emmy-Award winning entrepreneur Natalie MacNeil
  • Created a number of popular, well-regarded and award-winning products, programs and resources
  • Fostered successful word-of-mouth engagements for speaking, workshops and curriculum writing 


Other achievements + experience

  • Worked for the Australian Government for 8 years in mental health and healthy lifestyle areas
  • Briefly worked as an intern psychologist for an occupational rehabilitation firm
  • Named the first Engaging Women Ambassador For Good to help spark change for women and children 
  • Featured in copious print, digital and radio media sources where I’ve been referred to as a ‘local identity’, ‘shining light’, ‘gentle powerhouse’ and ‘megastar’
  • Awarded a government business entrepreneur grant
  • Coached over 100 big hearted people with glowing reviews and results on: using their passions and uniqueness to create a life of purpose; building successful and socially conscious businesses and platforms; being of use to others; and taking care of oneself during the juggling act of life

“She exceeded all expectations I had of what a coach would or could be.”


“I needed help to decode my life and I couldn’t have come across a better human to coach me.”

Let’s create change together.

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“I would 100% recommend life coaching with Naomi. She has a gentle but firm way of empowering you to take action.”

“After working with Naomi, I felt ready to step into my new life – so many things came together. It was powerful.”

Professional bio

Naomi Arnold is an award-winning life + business coach, entrepreneur, writer, speaker and researcher with a background in psychology, health and human rights. She helps big-hearted and socially conscious people bring to life the dreams they hold for themselves, their loved ones and the world at large.

Naomi is also the co-creator of the Gentle Business Mastermind and the Conquer Coach Certification Program where she trains and mentors business owners, entrepreneurs and coaches in strategically building successful and profitable businesses in a gentle, socially conscious and sustainable way.

Naomi has a Bachelor of Psychology with Honours, a life coaching qualification, is currently completing a Master of Human Rights, is certified as a B-Corporation and has completed a number of business and social justice trainings. She has been featured in copious print, radio and digital media sources where she has been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse” and ‘international coach of the year’.

Through her award-winning coaching services and programs, speaking gigs, Dream For Others® podcast and resources, and academic research in human rights – Naomi endeavours to live a life of use to others and to help you do the same.

You can find Naomi and her free Making A Difference, Your Way virtual workshop at or connect with her on social media via Facebook, Instagram or Twitter.