In this episode, Naomi talks coaches and service-based business owners through the process of creating a Client Attraction Plan.
Naomi and her business partner Cameron Airen also created a free Client Attraction Plan workbook which you can access via www.developingcoachcollective.com.
Listen to this episode
What you will learn:
- Coaches and service-based business owners will learn how to create a Client Attraction Plan.
- How to get a free copy of Naomi and Cameron’s Client Attraction Plan workbook via www.developingcoachcollective.com.
Featured / Referenced:
Prefer to read? Download the full episode transcript:
Read the full episode transcript:
You are listening to the Dream For Others® podcast with Naomi Arnold, Episode 14.
Dream For Me, Dream For You, Dream For Others®. And now your host, award-winning life and business coach, Naomi Arnold…
Hi there, I hope wherever you are in the world that you are well.
On the podcast today, I’m going to focus on a topic that is specifically targeted at coaches or other client-based business owners.
So if that is not you, I’m really sorry, but this episode is not for you. We’ll be back next week with a topic that is perhaps more aligned – as I’ll be tackling personal power next week.
If you are a coach or manage a service-based business, you might like to stick around though.
As a business coach, I am often asked by other coaches, therapists and other client-based business owners how I get clients and how they can too.
They are often super passionate about making a difference, serving those they’ve been trained to support, and being there for people who have often been through similar experiences to them.
Many of them have undertaken training to craft their skills – they know how to coach, or how to counsel, or how to provide bodywork. But the degree or course they underwent didn’t always teach them the part on how to actually get the clients in the first place.
So I thought I would share with you today a method that has served me well. Not everyone is going to like it and that is of course okay – but I wanted to tell you about it in case it sounds like something you would like to try too.
So what did I do? I created what I now call a Client Attraction Plan.
Basically I wrote a list of all the things I knew would help potential clients first of all find me – so I’d plant seeds all over the internet and in real-life places and resources where I thought they might hang out.
I then wrote a list of all the things I thought I could do that would invite them to take a step closer to me, to be connected or in relationship with me in some way.
I then added to the list ideas for what could help me build this relationship with them – show them that I understand the debacle they are experience and am skilled in supporting folk in this area. Demonstrate that they can know, like and trust me.
And finally I wrote a list of things that would enable them to reach out to work with me if they ended up feeling that was an option for them.
When I was finished these lists, it was quite overwhelming. There was so many little and big steps that I could take.
I wanted to find a way to reduce the overwhelm and make it feel more doable.
So I did up a spreadsheet with daily, weekly, monthly and ad hoc timeframes. And then, you guessed it, I sorted all the tasks into the relevant column and was specific about the action I wanted to take.
So under daily I had things like post once on social media, comment on one blog, leave a genuine comment on three instagram posts under x related hashtag, etc.
Under weekly I had things like, share at least one promotion a week (whether that be a free resource, a testimonial, an offering, or something else that reminded people that I had a business, not simply a blog or hobby). I also had publish a blog post or a podcast, write a newsletter, pop into relevant groups and be helpful in the comments.
For monthly, I had things like be featured on an external platform – a blog, a podcast, a news article once per month. Attend an event and do a write up post about it. Review a book I love, interview an external guest.
And then for ad hoc, I had things like – ensure I post a picture of myself on social at least once every two weeks or once above the fold on Instagram. Check in with previous clients quarterly or create a new free resource quarterly for example. Or follow up with previous clients on testimonials.
Now these are all rough examples of how I broke down tasks, and obviously these shifted and changed depending on what felt right and where I was in life and business at the time.
Breaking it down in this way, made it feel much more doable. Depending on how I was working at the time, I’d then turn this into a plan that I could implement.
So at times I worked with a spreadsheet, at other times I had a checklist print out, at other times I scheduled the tasks in Asana, and sometimes I scheduled in working blocks to focus on the tasks. What was important is that I found a way to to carve out time consistently to then complete these tasks.
In a future episode we’ll focus on the compound effect, but basically this speaks to how little actions can accumulate to big change. So by consistently showing up in this way and doing these little tasks in a way that felt doable, they accumulated to a point where potential clients would find me, connect with me, learn they could trust me, and then when it felt right book in to work with me.
In a future episode we’ll focus on the compound effect – so that basically speaks to how little actions can accumulate and lead to big change or big results. So by consistently showing up in this way, doing those little tasks, in a way that felt doable – they accumulated to a point where potential clients would find me, connect with me, learn they could trust me, and then when it felt right would book in and work with me.
Now don’t worry, if this all sounds a bit full on, I promise it doesn’t have to be. In fact, my business partner Cameron Airen and I have created a free workbook to help you with this. If you jump on over to www.developingcoachcollective.com you’ll be able to get your free copy.
Basically, the workbook will invite you to schedule two self-guided retreats in a venue of your choice. During the first retreat, the workbook will guide you through the process of creating your Client Attraction Plan and creating one that actually feels right for you and your context. Then on the second retreat, you will focus on implementing the activities in your plan.
In the coming months, Cam and I will also host some free Client Attraction Working Bees. These will basically be an opportunity where you can join us on some virtual co-working calls and implement the activities in your Client Attraction Plan together with the support and gentle accountability of others who are focusing on similar goals to you.
We are doing all of this in the lead up to a new program where we’ll be hosting calls like these and other support resources and spaces for coaches – under Developing Coach Collective – so stay tuned to hear more about that in the weeks to come!
In the meantime though, please head to www.developingcoachcollective.com, get your free workbook, and schedule in time to complete the retreat activities inside. When you do, we’d love if you let us know how you go too. If you’re on Instagram, you can tag us @NaomiLArnold and @CameronAiren #DevelopingCoachCollective.
That’s all for this week! I hope this episode has been useful. I know it’s a little different to what we usually talk about – but since it’s a common question I get asked and one that we are going to be focusing on and consistently implementing together as part of Developing Coach Collective – I thought it was the perfect time to broach it.
I hope you have a wonderful rest of the week, and I’ll talk to you again next week, on a completely new topic – domains of personal power.
Are you finding this content useful? Imagine having Naomi in your corner all year for monthly 1-on-1 coaching sessions, unlimited email support and bonus resources. Visit www.naomiarnold.com/coaching for details.