1:1 Coaching & Mentoring

I am here to help inclusive feminist (or aspiring inclusive feminist) coaches, helping professionals and service-based digital entrepreneurs ditch the hustle and create successful, impactful and sustainable businesses with integrity.

I want these inclusive feminist leaders to be the ones who are booked out with waiting lists, making the big bucks, using their platforms and money for good, feeling grounded in themselves, their needs and their mission, and co-creating the change this world desperately needs. 

If this is you, please keep on reading.

Naomi helped me truly own what I want to be doing business wise and break down what seemed like a massive endeavor into bit size, actionable steps. I worked through a lot of fears with her and made the leap of owning my passion and putting it out there for the world to see. She helped give me clarity on things that were keeping me stuck and finally got me taking real ACTION.

Ana Sanson

Life + Wellness Coach

While working with Naomi, I gained a trusted advisor and ally in my business journey. I highly recommend coaching with Naomi to anyone who is looking to make changes in their life, but need guidance and gentle accountability. Through working with her, I was able to dream and achieve more than I realised was possible.

Ellen Ronalds Keene

Founder of Self Care For Teachers

Naomi is a GENTLE POWERHOUSE. Sounds like an oxymoron. She has a sensitivity for people, struggles, joys, inner and outer work. She invites her clients to engage in bold, purposeful and inspired action – and to keep at it. I would without hesitation recommend that people work with Naomi.

Naomi Morrow

Life & Creativity Coach

Hi, I’m Naomi. My friends + clients call me Nai.

I am an award-winning life + business coach, mentor and trainer with a background in psychology, health, business and human rights.

I am passionate about supporting coaches, helping professionals and digital entrepreneurs with ditching the hustle and building successful and inclusive feminist businesses in an impactful and sustainable way.

I co-founded the Feminist Coach Academy, Feminist Coach Theory and Gentle Business Mastermind.

I have a Bachelor of Psychology with Honours, a certified life coaching qualification, am currently completing a Master of Human Rights and am certified as a B-Corporation.

I have also been featured in copious print, radio and digital media sources where I have been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse”, “international coach of the year” and “Engaging Women Ambassador For Good”.

 I love supporting my inclusive feminist (and aspiring inclusive feminist) clients in bringing to life the dreams they have for themselves, their businesses, their loved ones and the world at large – and would be honoured to support you in doing the same.

Are we a coaching match?

Since I co-lead the Feminist Coach Academy, Gentle Business Mastmerind, and other projects – I only work with a small number of 1:1 coaching and mentoring clients at a time and am very particular about who I work with.

We might be a perfect coaching match if…

  • You are tired of hustle culture and bro culture marketing methods and want to build your business with integrity and heart.
  • You want to believe and see evidence of the possibility of building a successful and impactful business without having to hustle, sacrifice your values, or show up in ways that do not feel like the true you.
  • You want to integrate inclusive feminism and social justice into your life, work, business and client practice.
  • You want to create a business that will bring to life the dreams you have for yourself, your loved ones, the lifestyle you desire and your dream for others too.
  • You want to get super clear on your vision and mission – as well as the frameworks, containers and ways of working with your clients in bringing this vision and mission to life.
  • You want to set up systems, processes and plans that will enable you to consistently and confidently build momentum, visibility and growth in your business with integrity and authenticity.
  • You want to work with someone who understands that there is more to the inner critic, fear, and mindset work than simply being aware of and reframing that inner voice – and support you in moving forward in ways that feel aligned, freeing, courageous and long-lasting.
  • You want to know your uniqueness inside-out, feel capable and confident, and truly believe in yourself and what you have to offer your clients and audience.
  • You are aware or are committed to becoming aware of oppression and socialisation, and how it impacts life, business and work. (Please Note: I am not an anti-racism educator, yet anti-racism and anti-oppression work is a core value of mine and I only work with 1:1 clients who share this value.) 

  • You are 100% committed to showing up for yourself and doing the work during our coaching sessions and between our sessions too – and want to be held accountable to doing so.

My qualifications, awards & accolades (if that is important to you!)

Qualifications + Experience

  • Co-founded the Feminist Coach Academy and feminist coach theory (see definition below) where she trains and mentors coaches, therapists, practitioners, helping professionals and service-based entrepreneurs in feminist coach theory

  • Co-founded the Gentle Business Mastermind – coaches and mentors business owners who want to ditch the hustle and build a thriving business the gentle way
  • Bachelor of Psychology with Honours (completed) 
  • Master of Human Rights (currently undertaking)
  • Certified as a B-Corporation – meaning my business has been assessed against rigorous standards of performance, accountability and transparency to demonstrate I’m using the power of business for social good
  • Multiple business, marketing and social justice programs (completed)
  • Worked for the Australian Government for 8 years in mental health and healthy lifestyle areas
  • Worked as an intern psychologist in occupational health 

Awards + Accolades

  • International Coach of the Year – most outstanding certified life coach with a thriving business, growing profile and leadership role in the industry (winner)
  • Best Product / Book / Podcast of the Year (finalist)
  • Telstra Business Award (nominee)
  • Capricornia Business Award (finalist)
  • National Business Brilliance Award (finalist)
  • Awarded a government business entrepreneur grant

  • Fostered successful word-of-mouth engagements for speaking, workshops and curriculum writing across universities, corporates, organisations and business.

Coaching, Mentoring & Feminist Coach Theory

You should also know that my business coaching and mentorship is infused with Feminist Coach Theory, a framework that I co-created with my Feminist Coach Academy co-founder Cameron Airen: 

“Feminist Coach Theory is an integrative approach to coaching that combines the practice of coaching with feminist philosophies and social justice teachings. Feminist Coach Theory adopts a critique of patriarchy, systems of oppressions and power to question the different ways we’ve been socialised and oppressed (based on gender, race, sexuality, class, ability etc) and how this shows up for the coach and client in their lives, goals, and relationships with self, other and each other. It employs an examination of the dynamic between self-awareness and social awareness to interrupt dominant ways of thinking and acting, access our inner and outer liberation, expand possibilities and options, identify possible strategies and solutions, and ultimately create new ways of thinking, being and acting within ourselves, with each other and in the world.”

– Authored by Naomi Arnold + Cameron Airen. Learn more via our Feminist Coach Academy.

Book a free discovery call

Before making the big commitment of working together, I invite you to book a free discovery call to meet each other and get a feel for whether we are a coaching match.

On this free call, we introduce ourselves, get to know each other, talk about your goals, and answer any questions that you might you have.

This call is not a coaching session, but an opportunity to get a feel for whether spending months working together is right for us both.

Before the call, I will also ask you to complete a comprehensive intake form that will prompt you provide details on what you hope to get out of potentially coaching with me. This intake form will help us get the most out of our discovery call together.

Other important details

Give Back Policy:

I invest in a KIVA Loan for every new client that signs on to work with me. By working together, you will not only be investing in your business, but will also be helping Kiva borrowers create opportunities for themselves, their families and their communities too.

Pricing Note:

You can find my packages and prices above. If the prices outlined on are not personally accessible, you might like to sign up to my newsletter list to get updates about my work and when pay what you can and pro bono positions are available. You might also like to look into my group program collaborations at the Gentle Business Mastermind and Feminist Coach Academy where we offer scholarship positions when they’re available too.

Working with Naomi was a truly transformative journey. She gently helped me explore and confront negative thought patterns and outdated behaviours, allowing acceptance and integration to unfold naturally. I came away with a greater sense of ease and flow, awareness of my potential, and clarity and momentum on delivering my message through my business and website. She was an absolute joy to work with; each session was filled with insight and laughter – the perfect combination for success!

Melanie Oborn

From the get-go Naomi really got and understood me and how to push me gently forward or strongly as required! At the end of our coaching, I am well on the way to achieving a pretty bold goal to strive for. I’m laser focused on the next steps in building my business and other personal goals I’m working on. Some of the action (hello live facebook) I’ve taken has definitely pushed me forward and out of my comfort zone. I would highly recommend coaching with Naomi, I think she provides a beautiful coaching experience that gives the client exactly what they need at that time. She is encouraging, and supportive without question.

Melanie Wheatley

Success Coach

I couldn’t have made so much progress without Naomi’s support and guidance. I’m now very clear on my message and about to click ‘publish’ on my website. Naomi is present and kind, combined with knowledgeable and supportive. I really enjoyed our time together and she was a fantastic support for my blossoming business!

Jasmine Patten

Business + Self Care Coach

Working with Naomi was a soulful experience while starting my business. She’s always inspired me with the wonderful work she is doing in the world. She holds a deep loving space for her clients. Her light and love shines through every session and email. Her support and guidance helped me connect with my soul’s message, find the courage to share my truth through my business and stay on my path through every challenge. Coaching with Naomi is one of the best experiences I’ve ever had.

Daniela Amberg

Life + Break Up Recovery Coach

While working with Naomi, I went from feeling overwhelmed and stuck with all there was to do, to feeling comfortable, happy and content with my business and forward plan. I saw my confidence grow and self-doubt diminish. I would absolutely 100% recommend coaching with Naomi! She is a SHINING LIGHT for so many of us.

Erica Carrico

Career + Life Purpose Coach

At the end of working with Naomi, I had achieved everything that I set out to do + more. I felt more in control of what I was doing as I could see the big picture unfold in front of me. My colleagues + family also noticed the momentum that I was experiencing and the huge progress I was making in such a short space of time. Naomi is a truly beautiful person with an incredible talent to nurture and expand your thinking. Her compassionate style of coaching creates a trusting space, allowing me to open up + be brave. The email support she provided in between sessions was invaluable as it helped me progress even further. Naomi knows how to challenge you to achieve just that little bit more, whilst holding a caring + supportive space. She is a true inspiration to me and I would recommend working with her to anyone serious about making change.

Julie Swan

As my coach, Naomi really held space for me and I loved working with her. I went from being quite fearful of launching my coaching website to being weeks from launch by the end of our time together. Naomi helped me immensely with getting my coaching business up and running, offering practical advice and real-life examples from her own business. I felt she held me accountable but also let me go at my own pace which was wonderful.

Georgie Bryant

Where the Light Plays

While working with Naomi, I stopped letting fear creep in and kept doing the tasks, taking the steps, day by day, bit by bit. By the end of our series, I had launched my website, gained clarity on my niche, published my Facebook page and now have a solid plan for what to do next. I feel 100% empowered and motivated to achieve all my business goals. I absolutely loved working with Naomi and found every session (and all the support in between) so incredibly motivating. I would 100% recommend life coaching with her. She has a gentle but firm way of empowering you to take action. I hope to work with her again someday!

Lynsey Mathieson

Certified Life/Empowerment Coach

I can’t believe the amount of progress I made and what I accomplished while working with Naomi. She kepy me moving forward with kindness and encouragement. I would definitely recommend Naomi – she is a wealth of knowledge and worked with me in a way that helped me understand that others have been in my shoes and my goals ARE accomplishable.

Marnie Pauly

Life Coach

Just before finishing my coaching series with Naomi, I launched my website, became far more organised, and put structures in place to get up and running. Then when I began to feel overwhelmed, we put even more structures in place to help with this! I love everything Naomi does with her talents, engaging others to know their strengths and engaging in the world for change. It truly is an inspiration. Naomi is going to be a world changer, this I know for sure.

Fleur Knowles

Coach for those who care for children

While working with Naomi, I was amazed at how much I accomplished for my business without feeling overwhelm or stress. I did this whilst becoming more present, mindful and joyous in my life. I let go of the guilt I was feeling about taking time for myself and I adopted a lighter, kinder approach to self-care. I now try to approach my day with flow, ease and joy. Naomi was so good at really listening and I also enjoyed her eye for detail – so when I came up with an action step, she would ask specifically how and when that would happen. I needed that practicality.

Micala Duvoux

Her Soul Compass

I not only learned more about myself while working with Naomi, but also about how to run a truly authentic, heartfelt and purposeful business. With her gentle questioning and insightful worksheets, I felt stretched, but well supported and understood as the momentum in establishing my business was building. When working with her, you get so much more value than the cost of her sessions. She goes above and beyond to support, teach and guide and for that I can’t thank her enough.

Lenice Guant

Head on over to Naomi’s testimonials page to read many more glowing reviews from happy clients. >>>


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